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Animated Gifs, the evolution of photography?

GIFs are one of the oldest image formats used on the web. Throughout their history, they have served a huge variety of purposes, from functional to entertainment. Now, 25 years after the first GIF was created, they are experiencing an explosion of interest and innovation that is pushing them into the terrain of art. In this episode of Off Book, we chart their history, explore the hotbed of GIF creativity on Tumblr, and talk to two teams of GIF artists who are evolving the form into powerful new visual experiences.

Coco Rocha
Fashionable animated Gif 
Between photography and video, cinemagraph consists of creating a motion with an isolated part of a photograph using Photoshop. Taking its root from the animated gif, it was first launched by the fashion photographer Jamie Beck with the help of Kevin Burg, graphic designer. The result is amazing and gives a poetic feel to the photographs. Enjoy!



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MORE ARTICLES
The world inside of us
Marking the passage of time
Artist of the week; Oleg Dou
Jeremy Geddes

Coco Rocha

Fashionable animated Gif 

Between photography and video, cinemagraph consists of creating a motion with an isolated part of a photograph using Photoshop. Taking its root from the animated gif, it was first launched by the fashion photographer Jamie Beck with the help of Kevin Burg, graphic designer. The result is amazing and gives a poetic feel to the photographs. Enjoy!

………………………………………………………………

MORE ARTICLES

The world inside of us

Marking the passage of time

Artist of the week; Oleg Dou

Jeremy Geddes